100% Produced in Europe
Best Quality Material
Packaging without plastic
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The Just Illusion Tee in Super Natural color is an oversized t-shirt perfect for both her and him. The front is adorned with a small "SRF INC" embroidery and a 'Everything's just an illusion' print, while the back hypnotizes with a geometric print. Sewn from 100% premium organic cotton with an increased weight of 230g. The use of water printing technique embeds the graphics into the fabric, making the print durable and aesthetic even after many washes.
The neckline is finished with a soft cotton ribbing, which improves fit and comfort of wear. Added stitching on the shoulders ensures durability of the seams; in a darker thread color, which enhances the visual effect of the shirt. On the neck, there is a practical hanger, and a flag label in the side seam. Gain distance "Everything's just an illusion".
Oversize cut
Large graphic on the back and small on the front
Small embroidery on the front
Surf patch in the side seam
Contrasting chain stitch on the shoulders and neck
100% Organic cotton 230g
Premium finish
Made in Poland
| XXS | XS | S | M | L | XL | XXL | |
| LENGTH | 67 cm | 68 cm | 70 cm | 73 cm | 76 cm | 78 cm | 79 cm |
| WIDTH | 53 cm | 55 cm | 57 cm | 59 cm | 61 cm | 63 cm | 65 cm |
This is the foundation of every product.
Fabrics, knits, sewing, cutting, finishing, labels, and packaging. We produce 100% in Poland, in trusted sewing and knitting factories we have worked with for years. These are long-term partnerships built on trust and fair principles.
Artists are the heart of our brand. The graphics are created in collaboration with independent creators from all over the world. We do not buy ready-made patterns. We look for talent, run contests, invite artists to projects, and help them grow with the brand.
For us, this is how the brand has a soul instead of being just another logo-on-clothes brand.
Photos, video, shoots, campaigns, social media, and the website. Thanks to that, you know Surf Inc. exists and you can see what our products look like in the real world.
We run campaigns around the world - from Costa Rica, through Morocco and Sri Lanka, to the Canary Islands. These are long trips, large productions, and significant costs. But this is exactly why our campaigns are authentic and truly reflect our brand spirit.
A large part of this budget is also promotion on digital platforms, without which it is hard to reach new people today.
This is everything that allows our brand to operate: warehouse, logistics, customer service, team, systems, and development. Margin gives us the ability to create new collections and maintain the quality you associate with us.
We pay taxes in Poland. It is a real part of every product price, even though it is usually not visible at first glance. 23% of the price is VAT and 19% is income tax.
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