Underwear Zoe Boxer Undies - Paper White

This is the foundation of every product.

Fabrics, knits, sewing, cutting, finishing, labels, and packaging. We produce 100% in Poland, in trusted sewing and knitting factories we have worked with for years. These are long-term partnerships built on trust and fair principles.

Artists are the heart of our brand. The graphics are created in collaboration with independent creators from all over the world. We do not buy ready-made patterns. We look for talent, run contests, invite artists to projects, and help them grow with the brand.

For us, this is how the brand has a soul instead of being just another logo-on-clothes brand.

Photos, video, shoots, campaigns, social media, and the website. Thanks to that, you know Surf Inc. exists and you can see what our products look like in the real world.

We run campaigns around the world - from Costa Rica, through Morocco and Sri Lanka, to the Canary Islands. These are long trips, large productions, and significant costs. But this is exactly why our campaigns are authentic and truly reflect our brand spirit.

A large part of this budget is also promotion on digital platforms, without which it is hard to reach new people today.

This is everything that allows our brand to operate: warehouse, logistics, customer service, team, systems, and development. Margin gives us the ability to create new collections and maintain the quality you associate with us.

We pay taxes in Poland. It is a real part of every product price, even though it is usually not visible at first glance. 23% of the price is VAT and 19% is income tax.